Viral Marketing Strategies
Viral marketing describes any strategy that encourages
individuals to pass on a marketing message to others, creating
the potential for exponential growth in the message's exposure
and influence.
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Off the internet viral marketing is called as “word
of mouth”, “networking”, “creating
a buzz”. But on the internet it is called as viral marketing.
Common example of viral marketing is Hotmail.com, one of
the free web based email programs. Hotmail.com gives away
free e-mail addresses and services, attaches a tag at the
bottom of every message, to get a free email address. It then
stands back while people email their network of friends to
sign up for a free account.
Some Elements of Viral
Marketing
- Gives away free products or services
Free is a powerful word in marketing. Most viral marketing
programs gives away free products or services to attract
attention. For example hotmail.com, gives away free email
addresses to all users
- Exploits common behaviors
Clever viral marketing plans takes advantage of the common
behavior and motivations of the people
- Utilizes existing communication networks
An average person has a network of few people in their
close network of family, friends and associates. A person’s
broader network may consist of hundreds or thousands
of people. Learn to place your message into existing
communications between people and you multiply its dispersion
- Takes advantages of other’s
resources
The most creative viral marketing plans use other’s
resources to get the word out. Affiliate programs place
text or graphic links on other’s websites
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