Search engine optimization is the process of achieving top
rankings for a website’s most relevant search terms.
The most relevant search terms are the ones people are going
to type in when looking for things they want. These are the
search terms that are necessary for high page rank.
Selecting the right keywords for each page of your website
is the first step in search engine optimization process. In
addition to that you must also optimize each page with the
targeted keywords in the following places:
- Title tag
- META keyword tags
- META description
- Heading tags
- ALT tags
- Image names
- Hyperlinks
- Body text
Title Tags
You must place your primary keyword phrases within your web page’s title
tags (<title> </title>). Do not place anything else with in the
title tags.
META keyword
The META keyword tag contains a list of all the keyword phrases separated
by a comma. The primary keyword should be first followed by the rest.
META Description
The META description tag contains a description of your site. This description
will be visible in some search engines when your site is returned in a search.
Heading Tags
Some search engines give relevance to content place in the heading tags. Top
priority is placed on the highest listed heading tag. Your keyword phrases
should be used as the heading for sections within you web page. All these heading
should be followed by some descriptive text.
ALT Tags
An image Alt tags follows your graphic address in your html code. These words
will be displayed instead of the graphics if the graphics are turned off.
Image Names
Name your images using your primary keywords.
Hyperlinks
<A HREF> tags are used to create links on your web pages. You can place
your primary keywords in the page name and the description text that are used
in the hyperlinks.
Body Text
Web page should be content rich. All the web pages should contain your keywords
used in different variations.
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