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Pay per click advertising allows you to choose keywords
for which your site would appear, if a search is performed
in a particular search engine. You can decide how much
to pay if a person clicks on your site. The more money you
are willing to pay the higher your site will appear for the
particular keyword.
Major Pay per Click Search Engines
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Google Ad Words
The Largest and the best known program is the Google Ad
Words program. You can bring a significant increase in traffic
to you site with this program. The downfall to this is that
due to its high popularity the cost per click is very high
for competetive phrases.
- Overture
This is a rival to Google's Ad word program. Again it works
the same like Google. The cost can be high for competetive
keywords.
Important Considerations:
Before making a major investment in pay per click search engine make sure they
can answer some of these questions.
- How many searches are performed by that search engine
- How many partners or affiliates do they have?
- How many searches are generated by partner sites?
- Is it possible to opt out of the partner sites?
- Do they have fraud prevention mechanism?
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